Posted on August 10, 2016 in Analysis
Kyero recorded a 40% annual rise in international buyer enquiries in July, but the big story may be August.
We’re delighted to announce that buyer enquiries also rose 39.4% year-on-year in the first seven months of 2016, marking a record year for Kyero.
Heavy investment in our platform last year is very clearly bearing fruit, resulting in record visitor numbers and sales leads for our agents. This has happily coincided with a steady market recovery (particularly among foreign buyers) which continues to gather pace, leaving us very optimistic for 2016/17.
Why August made us excited
Last week Kyero also recorded its highest ever number of sales leads in a single week. While this has caused obvious happiness in our offices, further investigation reveals this may be just one of several signals that August 2016 could be a key month.
First up, we delved deeper into our own traffic data.
A study of traffic patterns over the past five years reveals the distinct patterns in early buyer activity, including the increased importance of August.
Now let’s tie this to one of our favourite market predictors: Inbound tourism.
Frontur has reported a big increase in arrivals and expects this summer to be a bumper one for Spanish tourism. If we break out the number of arrivals from major buyer countries, 2016 is on course for a very healthy rise in activity.
This data probably only confirms something we all know: Buying in Spain is an emotive process, often sparked by happy memories of a wonderful holiday. And holidays happen in August.
Catching potential buyers soon after they’ve hit the tarmac seems like a very smart way to build the early relationships that turn into successful sales.
It looks like we’re going to have a very busy month.